Why is location so important to a business?:
- Customers:- are we convenient for our customers?
- Staff:- are there sufficient numbers of correctly skilled staff located nearby? Are they prepared to work for the correct wage?
- Support services:- is there any local training, advice or funding available?
- Cost:- what is the price of the premises? Can we afford prime locations?
- Infrastructure:- what is the surrounding area like? Are there local facilities? Close to local amenities?
Businesses need to choose a location that reflects the image they wish to portray.
Factors that affect our choice of location: